Pepsi has launched their global PepsiMoji campaign, inviting fans across the U.S. to #SayItWithPepsi this summer.
Emojis have evolved to become a truly universal language. They've grown to be more than mere icons, but cultural conversation starters. In fact, today, there are more than two billion smartphone users globally who send over six billion emojis on a daily basis.
Pepsi is bringing a fresh take on the global emoji phenomenon – taking emojis into the real world in unique ways. With hundreds of proprietary PepsiMoji characters created by the PepsiCo Design & Innovation Center, fans can pick from a variety of themes, including food, sports, travel, music and more, to spark unexpected conversations and shareable moments. No matter what fans are trying to say this summer, they can #SayItWithPepsi. The fun PepsiMoji catalogue is available for consumers to download for free on the Apple App and Google Play stores.
To support the new campaign, Pepsi is releasing an innovative and first-of-its-kind series of over 100 five-second TV ads on May 16 that showcase the wide variety and witty PepsiMoji characters. The breadth of the campaign and creative allows for highly contextual relevance during programming.