Drybar and Ulta Beauty are having a beautiful collision. The brand's signature line of styling products and tools will launch in 400 select Ulta Beauty stores nationwide and on Ulta.com throughout April & May.
"We are very excited about our new partnership with Ulta Beauty," says Drybar CEO John Heffner. "They are a great operator who really understand their customer. We see this as an important next step in the evolution of Drybar."
As Drybar continues to expand its presence as the leader in creating and maintaining the perfect blowout, the Ulta Beauty partnership not only broadens market share significantly, but also brings Drybar one-step closer to its mission of making great hair accessible to women everywhere.
"As a longtime client of Ulta Beauty myself, I'm so excited to bring our full line of products and tools to join the incredible assortment at Ulta Beauty," says Drybar founder Alli Webb. "We love making women look, and feel, their best through great hair and can't wait to have the opportunity to do so with Ulta Beauty."
"With the launch of Drybar's line of tools and styling products, once again Ulta Beauty has secured an outstanding brand we know will resonate with our guests," said Julie Tomasi, Ulta Beauty senior vice president of merchandising. "Ulta Beauty continues a winning track record of offering access to the most sought after brands, and this launch reflects our on-going commitment to offer premium brands to our guests."
