Stella Artois announced it is once again partnering with Water.org and its Co-Founders Matt Damon and Gary White on their second 'Buy a Lady a Drink' campaign.
The campaign aims to drive awareness of the global water crisis that affects 663 million people around the world who lack access to clean water, and calls on consumers to help leave a legacy as the generation that ends this crisis, once and for all.
The 'Buy a Lady a Drink' campaign was first launched in 2015 to utilize Stella Artois' global footprint to help positively impact this important issue. Water has played an important role in Stella's 600-year heritage, and is an essential ingredient in the Stella Artois that is brewed today. Last year the campaign focused on women's long journeys for clean water. This year, the campaign showcases the positive impact that access to clean water can have, while inspiring consumers to leave a positive mark on the world.
"I've seen how the lives of women and their families can change when they get access to clean water," said Water.org Co-Founder Matt Damon. "Access to water is access to education, access to work, access to the kind of future we want for all humankind. Thanks to our partnership with Stella Artois, this year's 'Buy a Lady a Drink' campaign helps us tell this story – and gives consumers the chance to help us change it."
As part of the 'Buy a Lady a Drink' campaign, consumers are invited to join the effort by purchasing one of three new exclusive, limited-edition Chalices. For every limited-edition Chalice sold, Stella Artois will help Water.org provide five years of clean water for one person in the developing world.
The launch event will also feature the unveiling of three new digital short films:
- The first film showcases a zoetrope animation, a moving image device that features individual Stella Artois Chalices painted with different scenes of the positive impact that access to clean water can bring — such as growing crops, earning an income and going to school. As the zoetrope device spins, the individual Chalice images animate, visually bringing to life the many different ways that access to clean water can positively affect lives.
- The second film, featuring Matt Damon with the zoetrope, asks consumers to consider their own personal legacies and challenges them to become part of the generation that ends the global water crisis.
- Finally, the third film is a YouTube 360 video, which brings to life the experience of one woman and her family in Honduras via virtual reality on consumers' mobile devices. At the launch event, guests will be able to experience the video directly though Occulus Rift headsets.
Educate yourself: www.BuyALadyADrink.com.