To Sell The Most Expensive House In The U.S., Agents Employ Unconventional Methods

Palazzo Di Amore

The Palazzo di Amore, 53,000-square-foot, 12-bedroom home in Beverly Hills, is the most expensive home listed publicly for sale in the United States. Real-estate developer Jeff Greene spent 8 years and more than $50 million renovating the estate, which he purchased in 2007 for $35 million. The property also includes 23 bathrooms, 27 car garage, a guesthouse and 50-seat theater, a bowling alley, game room and ballroom with a revolving dance floor.

The property is listed  under agents Joyce Rey and Stacy Gottula, of Coldwell Banker Previews International. The partners open the house only to those with a private invitation or who have undergone a financial vetting process. To do this, they employ the use of Google and contacts at banks to research potential clients and filter out prospects.“You get a lot of lookie-loos,” Gottula told the Los Angeles Times. “A lot of these clients are very high profile and confidential.”

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