Marking the one-year anniversary of The Positive Cup, Nespresso’s 2020 sustainability strategy, Jean-Marc Duvoisin, CEO of Nestlé Nespresso, announced that significant progress had been made towards improving the lives of thousands of coffee farmers in countries ranging from South Sudan to Colombia, as part of the company’s AAA Sustainable Quality™ Program. Nespresso aims to produce a new rare coffee from South Sudan, while providing alternative sources of sustainable income to local farmers.
The company seeks to produce a new rare coffee from South Sudan, while providing alternative sources of sustainable income to local farmers. By 2020, the company plans to spurce 100% of its coffee from its AAA Sustainable Quality™ Program.
This depends heavily on the extension of the program into Kenya and Ethiopia, to support a more skilled, self-sufficient and sustainable farming community. Additionally, together with the Colombian Ministry of Labour, Fairtrade International and local coffee cooperatives, they launched last year a pilot retirement savings plan for farmers taking part in its AAA Program in Caldas, Colombia.
Nespresso has also taken strides in its agroforestry initiative. The reintroduction of trees in coffee producing regions helps protect natural ecosystems, strengthening coffee farms’ resilience to climate change and ensuring sustainable coffee production for the future.