It’s the partnership we didn’t know we needed.
New Yorker’s can join Knorr Chicken Roast: an event that’s part ultimate dinner upgrade, part comedy show. On August 10 at New York City’s Nine Orchard Hotel, guests will laugh along as our host with the roast, Meg Stalter, puts the internet’s biggest chicken fails on blast IRL — all while their special chef partner, Sohla El-Waylly, drops the secrets to rescuing yours.
“I’ll say it: Some of the chicken dishes you’re all posting online are truly shocking. That’s why I had to team up with Knorr for this Chicken Roast — because my heart is literally breaking for your dinner plates,” said Meg. “STOP IT! Just add seasoning with Knorr Chicken Bouillon…it’s called flavor, honey, look it up! I’m saving your tastebuds and your dignity right now, and honestly? You’re welcome.”
Today at 5PM ET, a limited batch of first come, first serve tickets will drop here for those who want a front-row seat to an event where the jokes are sizzling, but the solution is savory. Attendees will get the full VIP flavor experience, complete with a feast of Knorr signature chicken recipes and exclusive merch. Not in NYC? You can still get in on the action: We’re giving fans nationwide a chance to score their very own “roast at home” kits, packed with exclusive takeaways straight from the event. To enter, simply follow us @Knorr, like this post, and in the comments, tag your wingman in the kitchen.
Plus, with 41% of Americans trying to pack in more protein2 and the average American eating 103 pounds of chicken per year3, let’s be real: you’re all eating a truly staggering amount of chicken. But hitting your goals shouldn’t feel like a punishment. With the Knorr Chicken Roast, we’re stepping in to save even the most overused, under-seasoned protein, proving that your high-protein diet doesn’t have to taste like sandpaper.
And before you say, “bouillon is only for winter soups or stews,” just know: Flavor doesn’t take a summer vacation just because you do. Knorr Chicken Bouillon and Premium Flavor Base are the ingredients behind the ultimate marinades and rubs, making it literally impossible to serve a boring BBQ this summer.
Consider your “I don’t have time” excuse officially cooked.
For more, follow Knorr (@knorr) on Instagram and TikTok. Click here to see our full range of delicious, flavor-enhancing products, including our Granulated Chicken Bouillon, Roasted Chicken Flavor Base, Chicken Bouillon Cubes, and more.
