Jeep Brand Launches Campaign With Interscope

The Jeep brand is launching its North America marketing campaign for the all-new 2015 Jeep Renegade through an innovative music platform with KIDinaKORNER/Interscope Records beginning today (Friday, April 17).

The 60-second launch commercial, “Renegades,” airing across television starting tonight, is built around the original song “Renegades” by the Brooklyn indie rock band X Ambassadors (KIDinaKORNER/Interscope Records). The marketing campaign will leverage television, print, radio, experiential, digital, social and website channels, in addition to long-form video elements, as part of its launch. The “Renegades” video can be viewed on the Jeep brand’s YouTube channel and lyrics to “Renegades” can be viewed at “Renegades” is the new single from X Ambassadors and is available now for digital download and streaming via digital subscription services. The all-new 2015 Jeep Renegade is available in dealerships now.

The 60-second launch spot features footage of Millennials and X Ambassadors interspersed with footage of the all-new 2015 Jeep Renegade traveling across locations throughout the United States. The spot captures the essence of the brand’s iconic quest for a new definition of adventure, with the X Ambassador’s “Renegades” invoking, “long live the pioneers, rebels and mutineers, go forth and have no fear, come close and lend an ear, And I said hey, hey hey hey, living like we’re renegades,” and calling upon listeners to “…all hail the underdogs, all hail the new kids…It’s our time to make a move, it’s our time to make amends, our time to break the rules, let’s begin….”

The modern renegade is defined as those motivated by the prospect of shared discoveries, both within their city and around the world. For them adventure can be anything, it’s only defined by the moment they’re in, the company they’re with and the potential for making memories. Doers, dreamers and urban adventurers; they’re plugged in digitally, tuned out to tradition and drawn to life experiences both in their city and around the globe.

Thirty-second spots in the campaign, including “Endurance Race,” spotlighting capability, and “Beach,” spotlighting the all-new 2015 Jeep Renegade MySky Open-Air Roof System, in addition to a 30-second version of “Renegades,” will launch in the coming weeks.

The new music platform for the 2015 Jeep Renegade will be leveraged across the brand’s social, digital and website channels. The microsite has been created as a lifestyle portal, rich with content for consumers to explore. Fans of the band will be able to watch the new commercial now, with new content being added as it becomes available.

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