Nederlander Concerts and Sunset Strip Music Festival announced that Los Angeles producer and DJ, DESTRUCTO will perform on day two of SSMF, Sunday, September 21. In addition, the MURS 3:16 Stage has been added to the two-day music festival Saturday, September 20th and Sunday, September 21st on the famed Sunset Strip in West Hollywood, CA.
DESTRUCTO (Gary Richards), one of today’s most pre-eminent West Coast DJ and producers, will appear at SSMF in support of his newest track “Party Up feat. YG” (Interscope Records) where he takes on a new sound called “G-house” that merges deep house grooves with smooth rap flows. (Listen to “Party Up” at https://soundcloud.com/destructohard/partyupfeatyg and watch the video at: http://youtu.be/PgpnWJu7rog.
He is also founder and CEO of HARD Events—the world-renowned event and festival company recognized for landmark festivals such as HARD SUMMER, HARD Day of the Dead and the three-day electronic music cruise HOLY SHIP! He has been included on the “50 Most Important People in EDM” list by Rolling Stone twice, Billboard’s “EDM Power Player” list, InTheMix’s “50 Most Powerful People in EDM” list and Do Androids Dance’s “20 Most Influential People in EDM” list. HARD Events also has strong connections with the Sunset Strip having hosted events at The Roxy and House of Blues.
DESTRUCTO will perform prior to the Australian electronic music duo EMPIRE OF THE SUN who headlines the festival on Sunday, September 21. Mayer Hawthorne, Iration, Big Data, Tove Lo, Big Freedia, We Came as Romans, Nostalghia and Fenech-Soler, will round out Sunday’s festival.
MURS 3:16 will curate a third stage at SSMF and personally hand select artists to perform during the two-day music festival. The well-known MC whose career spans over a decade, has performed at over 20 tours spanning 5 continents, with 11 solo albums, and a seemingly infinite list of collaborations. His songs have been licensed by multiple video games; Madden, NBA 2K, Tony Hawk and many more. MURS’ music has also been used in several television programs and films. Musically he’s collaborated with underground legends like Atmosphere, 9th Wonder, and members of Bad Brains. He’s also created tracks with mainstream icons like Kendrick Lamar, Snoop Dogg and Will.i.am. His festival platform PAID DUES leads the way for him to musically connect with untapped talent.
MURS signed a new recording deal with independent power house label Strange Music in January 2014. His first collaborative project entitled “MURSDAY” with label mates ¡MAYDAY! was released June 10 and debuted #4 on the independent rap charts. He’s currently in the process of recording his long-awaited solo project “Love & Rockets 2” expected to be released in spring 2015.