The Will Rogers Institute (WRI) is proud to announce Jeff Bridges, star of upcoming science fiction film, The Giver, as its 2014 Summer Theatrical Fundraising Spokesperson. The fundraising campaign, happening in movie theaters across the United States, is a time-honored tradition that began in 1936 and featured James Cagney, Humphrey Bogart and Bette Davis in the first public service announcement.
They are pleased to announce that several theater chains have already started participating in the 2014 campaign. Regal Entertainment Group is hosting Summer Movie Express that offers $1 family films at select locations with proceeds benefiting WRI. For tickets and show times, visit www.regmovies.com/Movies/Summer-Movie-Express
Other theater chains joining the summer tradition are Brenden Theatres, Carmike Cinemas, Cinemark USA, Goodrich Quality Theaters, Malco Theatres, National Amusements, and United Drive-In Theatre Owners Association, to name a few.
The money raised from the 2014 Summer Fundraiser will benefit the Will Rogers Neonatal Infant Program. The program is dedicated to providing lifesaving equipment to hospitals nationwide, so little lives have a fighting chance to survive. For more information about the program, or to find out how your theater can participate, visit www.wrinstitute.org or call toll-free (888) 994-3863.