Jaeger-LeCoultre Supports Cinema Restoration At Shanghai Int’l Film Festival

While Jaeger-LeCoultre honored filmmaking at the 20th Los Angeles Film Festival, the brand also celebrated for the fourth consecutive year the very best of Chinese cinema at the 17th Shanghai International Film Festival from June 14th to 22nd.

Fully committed in its efforts to save China’s rich cinematographic heritage – restore Chinese cinema classics and promote the development of the film industry, Jaeger-LeCoultre is the first private company to participate in such film restoration work in China.

This year, the fully-restored movie “Wu Tai Jie Mei” (Two Stage Sisters), using the latest 4K restoration technology, premiered at the opening night of the festival after more than six months of collaboration between the Shanghai International Film Festival and the Cineteca di Bologna’s film restoration laboratory.

At present, Jaeger-LeCoultre has contributed to the restoration of nine Chinese cinema classics. The Shanghai International Film Festival committee and Jaeger-LeCoultre have jointly decided to restore John Woo’s magnum opus Ying Xiong Ben Se (A Better Tomorrow) in 2015.

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