Big Red And Paramount Team Up For “Transformers: Age of Extinction” Promotion

Autobots and Decepticons aren’t the only things creating excitement for Michael Bay’s global blockbuster franchise this summer! Thanks to Big Red, America’s original and bestselling red soda, Transformers fans will have the opportunity starting May 19th to bring home some of the highly anticipated characters from “Transformers: Age of Extinction.”

It is as simple as picking up a 12-pack of Big Red, which includes Limited Edition Transformers themed cans. The series of six cans will feature updated renderings of iconic Transformers figures Optimus Prime and Bumblebee. Fans will even be able to pick their side by choosing between Autobot and Decepticon themed cans, found only on Big Red Zero, the soda with same delicious Big Red flavor and zero calories.

Just as we see with Big Red enthusiasts, Transformers fans all have a passion of epic proportions for the franchise. This is our opportunity to offer everyone a chance to receive something ‘Deliciously Different’ in anticipation of one of the biggest films of the summer,” says Thomas Oh, Big Red’s SVP of marketing.
This national Big Red campaign is a great way to ramp up further excitement for the upcoming release of the film,” says LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships for Paramount Pictures. “Now Big Red fans of the franchise can get set for the movie with “Transformers: Age of Extinction” collectible cans and cool movie themed prizes.”

Transformers: Age of Extinction” opens in theatres June 27th.

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