You might say that Pitbull has it all… chart topping hits, worldwide fame, style, the ladies and more. What he didn’t have is a celebrity fragrance line. That changed on New Year’s Eve when Pitbull unveiled his men and women’s self-titled fragrance at his American Airlines Arena concert in Miami.
According to WWD, Jacavi Worldwide, which handles Pérez’s trademark as his global licensing partner, and Parlux Ltd., his fragrance licensee, decided to give an exclusive to Amazon.com until Feb. 14. It will be the Web site’s first exclusive prestige fragrance as part of the giant selling machine’s fledgling entrance into the premium beauty market, according to Donald J. Loftus, president of Parlux Ltd. and executive vice president of Perfumania Inc.
