A&E has lifted the suspension on Phil Robertson and now the “Duck Dynasty” turned empire is back in full force. Some might argue… with too much force. They have a cigar line, wine, chia pets and a truck load of merchandise licenses. But now comes the product that will really start some controversy: Guns.
At least one retailer is now selling shotguns backed by on of the most popular reality TV shows of all time. Duck Commander, the duck-hunting company founded by the reality show’s stars, has partnered with Mossberg & Sons, Inc to produce a line of shotguns and semi-automatic rifles. Mossberg has begun shipping some of the shotguns to wholesalers, according to Linda Powell, a Mossberg spokesperson told The Huffington Post. Cabela’s, an outdoor recreation chain, has already begun to sell the weapons, Powell said. Several other “major retailers” would begin sales soon, she added.
“Where there’s design, there’s a designer. We were designed to kill ducks,” Phil Robertson says in the ad.
Have they gone too far? Is it an appropriate move for publicity and business?