Target Opts Not To Carry Beyonce’s New Album

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While Beyoncè’s new fast-selling self-titled album is sure to be on many Christmas wish lists, there’s at least one major retailer that’s opting not to sell the album: Target. “At Target, we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections,” Target spokesperson Erica Julkowski tells Billboard. She continues, “While there are many aspects that contribute to our approach and we have appreciated partnering with Beyoncè in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats. At this time, Target will not be carrying Beyoncè’s new self-titled album Beyoncè. Columbia Records released “Beyoncè at 12 a.m. EST on the morning of Friday, Dec. 13th, exclusively via iTunes, without any pre-release announcement. They are the exclusive seller of the album through at least Dec. 18th, when some brick-and-mortar retailers in the U.S. could begin to receive copies of the album. Most physical retailers will receive it by Friday, Dec. 20th. It is understood that the album will not have any additional bonus or exclusive content for any retailer. However, another major retailer, Walmart, will be carrying “Beyoncè,” and it should be in their stores by the end of the week. Walmart is “happy to be able to carry her album and support all physical music,” says Walmart spokesperson Sarah McKinney. (As per Walmart’s long-standing policy, they will carry only the non-explicit version of “Beyoncè.”)

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