Rentrak, which measures movies and TV ratings, today announced that it is has launched its International Box Office Essentials service to report daily theater-level information in China, the world’s fastest-growing movie market.
The new product for China, which has already gathered two years of historical data, provides the movie industry with real-time box office results from the world’s second-largest box office market. When Rentrak started this service in China, only 2,000 theaters were reporting daily theater-level grosses. Today, more than 2,500 theaters report—accounting for 95 percent of the market in China.
“Our theatrical business is all about growth, and China is the fastest-growing theatrical market,” said Ron Giambra, president of theatrical worldwide at Rentrak. “As international box office revenue continues to grow in China, our expanded measurement is vital in helping serve our studio clients all over the world.”