BeingTRUE® unites luxury well-being and dermatological efficacy in performance skin care, cosmetics and professional treatments. The targeted skin care line addresses specific and changing skin care needs, while the color cosmetics work in conjunction with the skin care by providing additional treatment benefits.
The entire brand consists of 266 products that include skin care, professional treatments and color cosmetics from $5 – $98. BeingTRUE®is sold exclusively through high-end spas and salons and is currently available in over 400 doors including The Spa at Chateau Elan in Atlanta, Lodge at Torrey Pines in La Jolla, Gadabout Salons in Tucson, St. Regis Monarch Beach Resort and Spa in Dana Point, G2O Spa + Salon in Boston, J W Marriot in San Antonio, and select Ritz Carlton locations across the US. More information available at www.beingtrue.com