TV Land has partnered with MatchingDonors.com, a leading non-profit organ donation website. On the July 17th episode of the channel’s hit sitcom, “Hot in Cleveland,” actress Victoria Chase (Wendie Malick) makes a life-changing decision to donate her kidney to an ailing young girl. TVLand.com and MatchingDonors.com will also feature an organ donation PSA from Wendie Malick in an effort to increase awareness of the urgent need for organ donations in the United States. TV Land’s “Hot in Cleveland,”now in its fourth season, airs on Wednesday nights at 10pm ET/PT.
“We are so pleased that ‘Hot in Cleveland’ could help shed light on this important subject,” said Larry W. Jones, President, TV Land. “Organ donation is a selfless act of kindness and TV Land is proud to be involved with an organization like MatchingDonors.com.”
“We are proud to partner with TV Land. Their unselfish efforts in promoting organ donor awareness will directly result in saving lives,” stated Paul Dooley, CEO/Founder, www.MatchingDonors.com.