Ahead of the 84th Major League Baseball (MLB) All-Star Game in New York, Pepsi announced a national partnership with New York Yankees All-Star second baseman Robinson Cano. Cano will be officially welcomed to the Pepsi family in a tribute spot that will run during the MLB All-Star Game on Tuesday, July 16 on FOX.
“Cano is a marquee baseball player with widespread appeal,” said Heidi Sandreuter, Senior Director of Sports Marketing, Pepsi. “Cano brings the excitement of NOW to everything he does, making him a natural choice for the Pepsi brand. This new partnership further establishes Pepsi’s position as a brand at the center of sports and pop culture.”