Bongo unveiled today its fall marketing campaign featuring LATF The Magazine cover girl, AnnaSophia Robb, best known for her role as the young Carrie Bradshaw in The CW Network hit show “The Carrie Diaries.” Robb follows in the footsteps of previous Bongo spokespeople including: Kim Kardashian, Nicole Richie, Rachel Bilson, Ashley Benson and Lucy Hale.
“I am thrilled to be the new face of Bongo,” commented AnnaSophia Robb. “I had such a great time on set and I am excited for my fans to see the campaign,” added Robb.
The multi-media marketing campaign will debut in August issues of fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen and Cosmopolitan as well as outdoor, online, Bongo.com, on shopyourway.com and in Sears and Kmart marketing and in-store collaterals. Bongo is available exclusively on shopyourway.com and at Sears and Kmart stores nationwide as well as online at www.sears.com and www.kmart.com.
