The new campaign for the John Varvatos brand pairs country music legend Willie Nelson (who recently celebrated his 80th birthday) with his two sons Lukas and Micah Nelson, also emerging artists. The iconic black and white images were shot in Des Moines, Iowa by distinguished photographer Danny Clinch at the historic Salisbury House, where the three men form a stately Nelson family portrait.
“In all the iconic music ad campaigns we have shot over the last eight years, I have never been so moved as I was working with Willie Nelson and his sons,” says designer John Varvatos. “Willie is a true American Icon and it runs deep in the bloodline. I am proud to be friends with Willie and his beautiful family.”