Spotlight on Sophy Merszei: NovaLash President

(L) Past Honoree & Member/Partner, Looper Reed & McGraw Law Firm Sofia Adrogue
(R) Sophy Merszei, Novalash CEO & Founder

Sophy Merszei, NovaLash President and CEO, was just named one of Houston’s Most Influential Women of 2012 by Houston Women Magazine.

As the President and owner of NovaLash, the industry leader in lash extensions, Sophy is passionate about making every woman feel “instantly pretty.” To that end, the educated chemist relentlessly commits herself to developing only the most researched, physician-approved and face-friendly products—a vast contrast to other unregulated eyelash extensions imported from Asia. So successful has Sophy’s research been that NovaLash products are currently being distributed (and adored!) globally.

Established in 2004 as the first global distributor of eyelash extension products, NovaLash, Inc. has quickly become the leader in the field of lash extensions by striving to provide the best that technology, science, creative artistry and customer satisfaction can achieve.  NovaLash has since expanded into over 40 countries outside of the U.S. and continues to globally enhance the eyelash extension industry through substantial R&D, improved regulations and superior education.  NovaLash was recognized in 2007 by ICMAD for product innovation of the year and voted Reader’s Choice for Best Eyelash Extension Company in 2010 and again by Beauty Launchpad Magazine and won Professional’s Choice Award for Favorite Eyelash Extension Line from American Spa Magazine.  NovaLash continues to provide the only physician-developed training program using the longest lasting, medical-grade adhesives, earning NovaLash its reputation as ‘the healthiest’ professional lash extension system. 

More information about the company can be found at

Watch out for LATF The Magazine’s story all about the evolution of false eyelashes in our February issue.

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