And you thought the Twilight movies made money? Video games have an even bigger demand these days. Distribution and Publishing companies put a large sum of money into game trailers and advertising.
Well, Activision’s campaign for “Call of Duty: Black Ops II” paid off. In just 24 hours, the games’ sales topped $500 million worldwide.
This is the biggest entertainment launch of the year for Activision. The franchise kicked off in 2003 and is now a multibillion dollar game series, beating box office records of mega films such as Harry Potter and Star Wars.