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Elizabeth Arden Tries To Recapture Fragrance Industry With Launch of Nicki Minaj’s Pink Friday

Pink Friday“We are very pleased to partner with Nicki Minaj as she introduces her debut fragrance, Pink Friday,” said Kathy Widmer, Executive Vice President and Chief Marketing Officer of Elizabeth Arden. “We believe this fragrance beautifully reflects her innovative and creative spirit, and we look forward to a long and rewarding partnership with her.”

Arden first capitalized on celebrity branding with Britney Spears in 2004. Since then, the company has not had much luck in regaining the same popularity with artists such as Mariah Carey. Let’s hope they do better with Nicki. Best of luck to both.

Pink Friday is a floral musk. A mixture of playful and sultry notes of juicy fruits, creamy vanilla and sensual musks. Top Notes: Starfruit, Italian Mandarin and succulent Boysenberry. Middle Notes: Lotus Flower and starry Jasmine Petals. Bottom Notes: Creamy indulgence of Vanilla and Carmelized Pear bask in the sultry warmth of Musks and Woods.

Pricing:

– 1.7oz/50ml EDP                 

$49

– 3.4oz/100ml EDP               

$59

– 6.8oz/200ml Body Lotion  

$25

– 5.0oz/150ml Hair Mist        

$22

Available in the US at retailers nationwide, including Macy’s, Dillard’s, Nordstrom, Belk, Bon-Ton, Boscov’s, and other fine department stores.

For more info: http://www.nickiminajbeauty.com

 

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