Yes, Dua Lipa has a sister… Rina Lipa.
Italian fashion house GCDS is expanding its creative universe into fragrance with the launch of Morso Eau de Parfum, its first fragrance, fronted by model Rina Lipa.
Founded in 2015 by brothers Giuliano and Giordano Calza, GCDS has become an internationally recognized Italian brand known for its distinctive approach to streetwear, blending pop culture, nostalgia, humor and Italian craftsmanship. Under the creative direction of Giuliano Calza, the label has developed a signature visual identity built around bold colors and contemporary luxury.
Morso marks a new chapter for the brand, bringing its fashion aesthetic into the world of fine fragrance. Developed in collaboration with Desire Holding over two years, the scent was created by perfumer Angéline Leporini.
The fragrance combines notes of dates, roasted hazelnut and rum with jasmine, amber, vanilla and incense, creating a composition that balances sweetness, warmth and depth. Designed as a unisex Eau de Parfum, Morso is available in four sizes: 18 ml, 30 ml, 50 ml and 100 ml.
The launch campaign was photographed by Daniel Sannwald in London, with Rina Lipa bringing the brand’s bold and contemporary attitude to the fragrance debut.
With Morso, GCDS takes its distinctive Italian fashion identity beyond clothing and accessories, introducing a new sensory expression of the brand.
