Vevo announced Becky G’s ‘Official Live Performance’ of “2AM” from her album Baraja Bendita, out now. This release marks the first installment of an exclusive series of performance videos rolling out over the coming weeks.
‘Official Live Performance’ is Vevo’s flagship original content franchise, which creates immersive, bespoke worlds for today’s top artists to showcase their talent through the power of live performance. These productions are the result of deep creative synergy between Vevo, the artist and their team, and help artists connect with their global fanbases through exclusive visuals that are tailored to their album’s unique vision.
“Each song on Baraja Bendita really evokes a different kind of emotion, and I was able to channel that for each video in this project. I enjoyed expressing myself and transforming the space into something new for each song. I can’t wait for fans to experience it in this new and unique way,” says Becky G.
“2AM” begins with Becky G’s silhouette peeking through a foliage-covered rod iron gate. She enters into a peach-colored room draped with white curtains to sit on a vintage dark wood paneled dresser. Becky serenades listeners in her retreat away from any hustle and bustle as the camera pans around her before fading to black. Introducing various textures and elements from the wider space, the performance leaves viewers hungry to see what’s beyond the walls of Becky’s room.
Becky G and Vevo previously worked together for a Vevo Footnotes video where she exclusively provides commentary break downs of the creation, lyrics, and meanings of some of her major hits including “Bailé Con Mi Ex.”
“We’re excited to have worked with Becky G, a trailblazing artist that not only brought so much passion to our shoot, but seamlessly blends genres and culture to empower her community and transform Latin music. Intimate and vulnerable, her performance makes you feel like a guest within Becky’s home,” says JP Evangelista, EVP of Content, Programming and Marketing, Vevo. “This video is a teaser to the bigger world of Baraja Bendita, with every video we’re releasing in our series possessing an entirely unique vibe, choreography, lighting, and energy – much like the unexpected card dealt from a shuffled deck. Our team really translated each song into a fully realized live experience, culminating the series with a final short film for the album.”
