The Rose Parade, America’s New Year’s Celebration®, returns for 2026 with an ambitious showcase of creativity, craftsmanship, and community collaboration. Based in Irwindale, California, Phoenix Decorating Company—the largest official float builder for the Pasadena Tournament of Roses—is constructing 14 floats for the 2026 parade, which is presented by Honda and themed “The Magic in Teamwork.”
As Phoenix Decorating Company kicks off its 40th decorating week, more than 30,000 volunteers are gathering to transform each structure into a floral work of art ahead of New Year’s Day. The company is sponsoring a diverse lineup of float entries this year, including Lions International, Kaiser Permanente, the City of Santa Fe Springs, Trader Joe’s, Rotary International, Queens–Rose Court, Lutheran Hour Ministries, the City of Alhambra, Shrinking, ELKS USA, City of Hope, Odd Fellows & Rebekahs, Kiwanis International, and Shriners Children’s.
“Phoenix Decorating Company is honored to be building fourteen Rose Parade floats, and it is our hope that paradegoers will appreciate all the hard work our volunteers put into bringing each float to life,” said Chris Lofthouse, President and CEO of Phoenix Decorating Company. “We’re thankful to be working with some amazing clients this year and look forward to coming together as a community in the weeks ahead to showcase the true spirit of teamwork in this year’s parade.”
True to the 2026 theme, each float’s design, construction, and floral artistry will spotlight collaboration through advanced engineering and imaginative storytelling. Planned features include an animated MRI machine, real colored water flowing from a bottle into a functioning fountain, a video-screen windshield, fluttering bees, and other kinetic elements that blend technology with traditional floral techniques.
Founded by the Lofthouse family—often referred to as the “First Family of Floats”—Phoenix Decorating Company marks 40 years of award-winning craftsmanship in 2026. To date, the company has produced 922 floats. Chief Operating Officer and Floral Director Lyn Lofthouse leads the decorating effort alongside a dedicated team of 30 full-time staff members who have honed the art of floral construction over decades, welcoming tens of thousands of volunteers each year to help bring the iconic Rose Parade floats to life.
Those interested in float decorating for this year’s event can register online via phoenixdeco.com/volunteer. Volunteers need to be 13 years or older and will be registered to help with Petal Pushers or Kiwanis.
