ScentMatch Brings Viral-Inspired Luxury Fragrance to Walmart Stores Nationwide
ScentMatch, the Gen Z–driven home fragrance disruptor, is making its in-store debut at Walmart locations nationwide, delivering premium scents at an affordable price point starting at just $3.96.
Founded in Utah by brothers Brian and Spencer Beesley alongside brothers-in-law Chris Barnes and Brett Heyland, ScentMatch was created to make high-end fragrance experiences available for everyday living.
“The excitement and demand we saw online confirmed what we already knew: consumers crave accessible, high-quality fragrance that feels elevated but doesn’t break the bank,” said Chris Barnes, co-founder of ScentMatch. “Expanding into stores allows us to bring that experience to more customers—making it easier to discover, shop, and enjoy scent as part of everyday life.”
After a successful launch on Walmart.com, ScentMatch is expanding its footprint with a curated line of wax melts designed to replicate the world’s most iconic perfumes and colognes. Each 3-oz. pack contains 12 melts and offers up to 36 hours of flame-free fragrance—turning everyday environments into elevated, scent-rich sanctuaries.
With 18 fragrances in total, including nine brand-new Walmart exclusives, ScentMatch continues to ride the wave of PerfumeTok, treat culture, and fragrance-first self-care. The brand’s wax melts are crafted to deliver rich, true-to-life scent profiles, giving consumers the indulgence of high-end fragrance without the luxury price tag. The lineup features flame-free wax melts inspired by cult-favorite fragrances like Yves Saint Laurent Libre, Sol de Janeiro 62, Tom Ford Lost Cherry, and more. Each 3oz pack includes 12 melts, offering up to 36 hours of scent release—ideal for scent-layering, gifting, or elevating a space on a budget.
New In-Store Exclusives
- A New You: White florals, warm musk, citrus
- Daisy Daze: Wild berries, jasmine, cedarwood
- Mystery Floral: Jasmine, creamy sandalwood, musk
- Cherry Woods: Black cherry, almond, tonka bean
- Vetiver & Moss: Rich sandalwood, vetiver, warm musk
- Blaze Babe: Warm spices, tobacco, vanilla
- Lavender & Cedar: Lavender, orange blossom, warm vanilla
- Juicy Currant: Juicy berries, jasmine, creamy vanilla
- Demure Blossoms: Orange blossom, cream caramel, vanilla.
- The collection is now available both in Walmart stores and online at Walmart.com, with additional rollouts planned through 2026
For more info go to: https://myscentmatch.com/
