A high-stakes debut in colour cosmetics blending design, emotion and exclusivity
Louis Vuitton, the emblem of timeless craftsmanship and innovation, proudly announces the launch of La Beauté Louis Vuitton, marking the Maison’s official entry into the world of colour cosmetics.
The debut collection features a carefully curated range of 55 refillable matte and satin lipsticks, 10 lip balms, eight eyeshadow palettes, blotting papers, a travel brush set, and leather vanity cases in limited-edition shades — ‘Rouge Louis’ red, ‘Tender Bliss’ pink, and the iconic monogram brown. At the heart of the collection are the three hero Rouge LV lipsticks — ‘854’ (blue-red), ‘896’ (red-brown), and ‘Spell On You’ (rose pink) — each celebrating milestones in the House’s history.
Guided by the creative vision of Dame Pat McGrath, recently appointed Creative Director of La Beauté Louis Vuitton, the collection champions artistry, freedom of expression and the “power of play.” “Launching with lips and eyes allows wearers to create a complete character. Today’s beauty is about versatility — using products in new ways and celebrating individuality,” McGrath explains.
Courtesy of La Beauté Louis Vuitton
A Sensorial and Emotional Experience
Every product has been developed with a meticulous focus on texture, comfort and finish, echoing findings from McKinsey’s 2025 State of Fashion Beauty report, which emphasizes emotional resonance as the future of luxury beauty. From engraved monogram detailing to refillable precision components and a subtle, bespoke fragrance by master perfumer Jacques Cavallier Belletrud, the line elevates daily rituals into acts of artistry and self-care.
In-store, Louis Vuitton deepens engagement through personalisation services — initials engraved on lipstick cases, monogrammed eyeshadow palettes, and collectible miniature vanity trunks designed as heirloom objects. These exclusive experiences reinforce the Maison’s heritage of craftsmanship while inviting clients to make beauty a ritual both online and in person.
Courtesy of La Beauté Louis Vuitton
Louis Vuitton has also tapped German industrial designer Konstantin Grcic for the packaging.
Courtesy of La Beauté Louis Vuitton
Global Rollout
The collection launches August 29, 2025, and will be available exclusively at 92 Louis Vuitton stores worldwide, through Harrods in London, and at pop-ups in New York and Seoul’s Dosan Park.
La Beauté Louis Vuitton sets a new benchmark in luxury cosmetics, where desire, design and emotion converge to create a beauty experience as timeless and aspirational as the Maison itself.
