Two mega-agencies are merging. According to reports, CAA is set to acquire ICM Partners.
Now there will be WME, CAA and UTA ruling Tinsel Town.
Previously, William Morris Agency-Endeavor merged into WME. WME acquired IMG in 2014 and, since then, Endeavor joined forces with William Morris Agency in 2009, which forged the contemporary WME.
“Today’s storytellers, athletes, thought-leaders, and trend-setters who can move, inspire, and attract large, global audiences have unprecedented opportunity and ability to achieve their goals and aspirations,” said CAA’s managing trio of Bryan Lourd, Kevin Huvane and Richard Lovett in a statement.
“The strategic combination of CAA and ICM bolsters our collective resources, expertise, and relationships to deliver even more opportunities for our world-class clients to build their careers and their brands across multiple disciplines and platforms in an evolving marketplace. Our strong financial position enables us to continue to expand and diversify our businesses, with service and representation remaining central to what we do and who we are. We’re fortunate to have a partner in ICM who shares our commitment to the widest and most inclusive vision possible for what our clients and company can accomplish together.”
