Ever heard of Tchibo (CHEE-bo) coffee?
The company is making its U.S. debut this fall and will be available at a broad selection of retailers in eight target Midwest markets (Illinois, Indiana, Iowa, Ohio, Michigan, Minnesota, Missouri and Wisconsin). Tchibo brings over 70 years of experience mastering the art and science of coffee freshness, from bean to cup.
"There is little differentiation and innovation in the coffee category in the U.S.; leaning in to our brand heritage and decades of coffee proficiency, Tchibo is bringing a cleaner, more sustainable and fresher coffee experience to the U.S.," said Thomas Linemayr, Chief Executive Officer, Tchibo. Linemayr is an accomplished industry executive and served as CEO of Lindt & Sprüngli for its U.S. business from 1999 to 2016, before joining Tchibo.
"As the pandemic continues to impact coffee behavior and consumption, consumers are looking for a brand to trust, one providing a reliable, authentic experience from the comfort of home. With a strategic commitment to building and delivering a strong foundation of differentiated product, services and solutions, the time is right to bring the Tchibo experience to the U.S. and get the first batches brewed in these new markets," added Linemayr.
At the exact moment when beans' flavors are most vibrant, fresh and intense from the roasters, they are sealed to lock in different aromas as well as lock oxygen out. The sleek, gold packaging is innovatively engineered with the patented Aroma Protect Technology™ to preserve the smell and taste of the exquisitely crafted coffees until they are poured into a cup. The team of Tchibo Röstmeister single roast the beans to a perfect finish, allowing their unique character and aromas to fully and individually develop.
As a family-owned business, Tchibo has been personally and culturally committed to sustainability and fairness for decades.
Available in ground or whole beans and in an assortment of sizes and formats, Tchibo will launch with a selection of its finest and freshest coffees, ranging in price from $9.99 to $17.49. The four varieties include Morning Blend, Colombia Origin, Classic Blend and Röstmeister.
"Our goal is to put 'better for you' products into the market and the commitment of Tchibo to freshness, sustainability and innovative technology is superb. With the rise in at-home coffee consumption and continued changing consumer behavior as a result of the pandemic, there has never been a more important time to provide better choices to consumers," said Chris Mattina, Founder and President, Rainmaker Food Solutions.