Giorgio Armani beauty announces the opening of its itinerant pop-up store, ARMANI BOX, in Los Angeles, CA, at 8473 Melrose Place, a trendy shopping destination in the heart of West Hollywood. Open until March 24th, 2019, the ARMANI BOX LOS ANGELES is a sensorial and playful immersion in Armani’s beauty universe.
The Giorgio Armani brand is synonymous with cinema and the red carpet. The new ARMANI BOX celebrates Hollywood’s glamour and gives visitors a chance to engage with a series of interactive moments, including virtual makeup application stations and iPads designed to record and post guests’ makeup consultations on social platforms. Each guest will also have a chance to interact with a vending machine filled with iconic Armani beauty products.
For visitors ready to get in front of the camera, an oversized director’s chair and clapper offer the perfect set, while the custom ‘screen test’ encourages guests showcase their acting skills. All photos and videos will be available to keep, share and post online.
Painted inside and out in Armani’s hot red, lined wall-to-wall with its iconic fragrances and makeup, the ARMANI BOX is a one-stop-shop for Los Angeles’ resident makeup artists, beauty influencers, and VIPs. Armani Face Designers will be on hand for makeup touch-ups and the VIP room can be booked for personal shopping appointments.
Visitors can discover exciting new products such as Power Fabric High Coverage Stretchable Concealer and Foundation Balm, as well as stock-up on essentials like Luminous Silk Foundation. Guests will also be able to purchase the NEW Armani Code Absolu before it is available nationwide in March. Smell hero fragrances like Si Passione and swatch the full Armani lip range, from the iconic Lip Maestro to Rouge d’Armani Matte Lipstick; each one customizable with a personalized engraving.
The ARMANI BOX will also be home to Uri, a giant golden gorilla statue, which has become a signature of Armani’s highly anticipated pop-ups. Created by Italian artist Marcantonio Raimondi Malerba, the larger-than-life gilded gorilla is a replica of the black one that resides in Mr. Armani’s Milan home.
8473 Melrose Place
West Hollywood, CA 90069
Opening hours: Mon-Sat 11am- 7pm; Sunday 12PM-7pm