tarte cosmetics announced the expansion of two hero complexion products! The brand expanded their Amazonian clay foundation from 25 shades to 40 shades and their creaseless concealer collection from 14 shades to 30 shades.
For the Amazonian clay foundation, 10 of the new 15 shades are in the tan to deep range, which brings the total to 17 tan to deep shades out of 40.
For the creaseless concealer, 9 of the new 16 shades are tan to deep making 13 of the 30 shades within this range.
As a brand, they've also introduced a fifth undertone that's developed for more golden & olive skin tones.
Now they offer: sand (yellow), beige (pink), neutral, honey (peach), and golden.
And these shade expansions are only the beginning of what you'll see from tarte. In addition to 40 shades of Amazonian clay foundation and 30 shades of creaseless concealer (launching on tarte.com today & in stores July and August) tarte is launching shade extensions of shape tape matte foundation & shape tape hydrating foundation, shape tape concealer shades and Rainforest of the Sea water foundation SPF 15 this year.
And, for 48 hours tarte.com is offering Amazonian clay foundation for $25 with the code CLAY.