Madonna hosted a meet and greet at Barneys New York this week to celebrate the US launch of MDNA SKIN, applying product to select VIP fans and taking photos with customers.
The line was co-developed by Madonna and MDNA SKIN's Japanese parent company MTG. Dr. Paul Jarrod Frank, Madonna's dermatologist of two years, is also on board as MDNA SKIN's brand consultant.
The hero product, The Chrome Clay Mask, is comprised of clay that comes from Montecatini, Italy, where MDNA Skin was granted permission to use the city's thermal waters and fango clay.
Every product in the range is formulated with M.T. PARCA, a proprietary ingredient derived from four natural springs in Montecatini.
The restorative, mineral-rich water is the base for the line's products including a Face Wash, Face Serum, Eye Serum, Eye Masks and Rose Mist.
Looking ahead, a Finishing Cream will join the lineup in the US in November, followed by a Reinvention Cream and an Onyx Black Beauty Roller next year.