The French fashion brand Daniel Hechter Paris, founded in 1962 by Daniel Hechter, has announced its launch in the U.S. market with a line of men’s contemporary wear for the fall 2017 season.
Licensed to the Chinese conglomerate Shanghai Shenda America LLC., the label has constructed a ready-to-wear line specifically designed for the American market under the direction of Christophe Blondin Péchabrier, formerly artistic director at Lanvin.
"As the Daniel Hechter brand continues to expand we are particularly excited to enter the US market with a very strong offering for the fall season," said Christophe BlondinPéchabrier. "Daniel Hechter Paris has always been focused on bringing quality and creativity to the modern man and this collection will be no different."
Daniel Hechter is often considered the inventor of modern ready-to-wear. This new fall 2017 collection will offer outerwear, blazers, chinos, knits, wovens, and shirting at accessible price points for the American man with a European point of view.
It will be available exclusively at Macys.com and in 11 of the retail giant’s top doors in New York, San Francisco, Chicago, Miami, Atlanta and multiple locations in Southern California on October 1st. The collection will then be sold into other retailers for spring 2018, with some exclusivity to Macy’s moving forward into spring 2018.