MAGNUM® meets fashion?
Moschino Creative Director Jeremy Scott and international film star and supermodel Cara Delevingne have teamed up with MAGNUM for their "Unleash Your Wild Side" campaign to celebrate MAGNUM Double, encouraging people around the world to embrace and show off their wild side and live the MAGNUM "Dare to go Double" attitude.
To launch the campaign, an entertaining short film directed by Scott and starring the fierce and fearless Delevingne has been produced to give viewers a taste of what the "Unleash Your Wild Side and Dare to go Double" attitude is all about. Featured in the film are the "beasts," a few of Moschino's uniquely crafted illustrations designed and brought to life specifically for the campaign. The beasts will make another appearance during a big reveal at the Cannes International Film Festival on May 18.
To celebrate the wildly indulgent MAGNUM Double, MAGNUM has produced a short film for the campaign. The 45-second film stars Delevingne and features Scott and a number of new Moschino characters (the beasts) brought to life by legendary animator Uli Meyer, who is most notable for his work on "Who Framed Roger Rabbit" and "Space Jam."
The film is inspired by the wild and bold "Dare to go Double" attitude and that ultimate moment of pure indulgence and pleasure that comes from biting into the thick cracking chocolate and velvety, smooth ice cream of a decadent MAGNUM Double. The film sees the beasts star-struck while slyly attempting to get their paws on Delevingne's mouth-watering MAGNUM as she confidently struts through the city streets. The film can be viewed here.
"What I love about this film is it's all about indulging in life's little pleasures," said Delevingne. "Plus, how could making a film with Jeremy Scott about ice cream not be awesome? Delicious from beginning to end."