Coors Light kicks off another Historically Black Colleges and Universities (HBCU) Classics season with the Mid-Eastern Athletic Conference (MEAC) and Southwestern Athletic Conference (SWAC) Challenge, between Mississippi Valley State and Florida A&M, on September 1 at the Florida Citrus Bowl in Orlando.
Fans 21 and older can enter to win an all-expenses-paid VIP experience to one of four select 2013 HBCU Classics through the Silver Seat sweepstakes. Consumers also will have the opportunity to win tickets to each of the ten Coors Light-sponsored HBCU Classics and more. Fans can enter the Silver Seat sweepstakes by texting ‘HBCU” to 4Cold or visiting CoorsLight.com/kickoff, beginning August 1 through December 31.
Coors Light has supported the HBCU Classics for nearly three decades and this year will award $120,000 in scholarships, benefitting juniors and seniors 21 years of age and older, attending select HBCUs. To date, Coors Light has contributed $1.2 million through the MillerCoors Scholars program.
“As the World’s Most Refreshing Beer, Coors Light provides fans and alumni with a chance to win a unique classics experience through our Silver Seat sweepstakes,” says Mwanza Lumumba, Coors Light African American marketing manager. “We’re proud of our support of the HBCUs Classics and hope fans kick-off their Classic weekends with a cold Coors Light.”
Prior to each HBCU Classic, Coors Light will host a high-energy tailgate, where legal drinking age fans can celebrate with a cold one, before heading to the stadium to cheer on their favorite HBCU football team. Fans 21 and older are also encouraged to follow @CoorsLight on Twitter and Like Coors Light on Facebook, to learn about the latest news and updates leading up to the Classics season kick-off and share their Coors Light HBCU Classics experience. For rules and details, visit www.CoorsLight.com/kickoff