Last night the twittersphere and fbook land were overflowing with “Mad Men” status updates. Instagram photos of scotch glasses and hipsters sporting vintage dresses. Everywhere. Yes, season six of “Mad Men” premiered and delivered a 2.5 HH rating with 3.4 million viewers. Among the core demo of adults 25-54 were 1.7 million viewers. For adults 25-54, the series is up 30% when compared to season five’s full series average, which was 1.3 million viewers. For total viewers, “Mad Men” is up 29% when compared to season five’s full series average, which was 2.6 million viewers. With Live+3, the series typically adds at least 1.2 million viewers.
The season six premiere is currently listed on iTunes as #1 for Top TV Episodes and #1 for Top TV Seasons.
Here’s the Nielsen 411:
- 9pm: 2.5 HH rating with 3.4 million viewers
- 9pm: 1.7 million Adults 25-54
- 9pm: 1.4 million Adults 18-49