August 6th, Armani beauty announced the launch of its newest men’s fragrance, I Will Eau de Parfum, and introduced actor Jonathan Bailey as the face of the campaign and as the brand’s new Global Fragrance Ambassador.
I Will Eau de Parfum is a long-lasting woody vanilla fragrance that opens with vibrant bergamot, lavender accords, and violet leaf before evolving into an addictive blend of bourbon vanilla and smoky woodleather notes. Created by master perfumers Alberto Morillas and Nathalie Lorson over four years and more than 2,800 trials, I Will is a modern expression of strength, determination, and confidence, reminding men that it’s not about luck, it’s about will.
I Will Eau de Parfum:
Key Notes: Bergamot, Vanilla, Woodleather
Fragrance Family: Earthy & Woody
Price: $136 (2oz), $170 (3.4oz)
Available starting 8/10 on giorgioarmanibeauty-usa.com
