Spider-Man: Brand New Day, the Spidey Tracker is making the leap from the big screen into the real world.
Developed in the film by Ned Leeds (played by Jacob Batalon) on a Samsung phone to track Spider-Man’s whereabouts, the tracker is now being brought to life as a custom website where fans can follow Spider-Man “sightings” from around the world.
Designed to expand the narrative beyond the film, the experience bridges the world of Spider-Man: Brand New Day with real-world campaign moments, spotlighting live activations, content drops, hidden easter eggs, and fan-submitted sightings. The Spidey Tracker will be available across 35 countries worldwide.
July 31, 2026
