DIESEL Fragrances announces actress and award-winning performer Dove Cameron as the new Global Ambassador for ONLY DESIRE, launched under the creative direction of Glenn Martens.
Following her appearances on the 2025 Radical Optimism tour with Dua Lipa, Dove is currently preparing for her own highly anticipated worldwide tour in summer 2026.
A trusted voice among Gen Z with over 74 million followers, she represents a generation that prizes emotional honesty and fearless self-expression.
Dove’s journey with the brand comes to life through a surreal campaign film directed by Amber Grace Johnson and shot by Harley Weir, depicting a confident protagonist moving through a world of sculptural orchids toward the “throne of desire.”
This launch marks a new Diesel era, captured in the manifesto: “My Desire. My Power.”
It celebrates feminine desire not as an impulse to be suppressed, but as a transformative, definitive energy for the contemporary woman.
