NOYZ is expanding the boundaries of fragrance with a deeply personal and creative collaboration alongside chart-topping country artist Ella Langley. Known for transforming lived experience into scent, the fine fragrance house introduces Be Her Eau de Parfum, a concept that signals a new era of artist-led collaboration where fragrance becomes an extension of music, identity, and self expression.
At the heart of Be Her is Langley’s own songwriting and emotional perspective. The fragrance draws directly from her lyrics, most notably the line, “I just wanna be her so bad, it hurts so bad,” translating the idea of becoming into a sensory experience. Built on a shared narrative of authenticity, vulnerability, and individuality, the scent reflects the same emotional depth found in her music. The composition opens with notes of violet, peony, and bergamot, offering a bright and self assured introduction. It then evolves into a deeper tobacco accord before settling into a soft and lingering base of cashmere woods and salted amber. Universally wearable and gender neutral, Be Her is designed not for a fleeting moment but for a mindset, inviting wearers to step into the version of themselves they aspire to be.
True to NOYZ’s ethos of scent unfiltered, the collaboration is grounded in raw and expressive storytelling, translating emotion into an entirely new sensory dimension. Langley partnered closely with renowned Robertet perfumer Jérôme Epinette, who also developed the broader NOYZ fragrance collection, to bring the vision to life. Across more than ten iterations, the two refined the scent together, ensuring it authentically captured Langley’s voice, energy, and the emotional duality present in her music. The result is a warm and rich floral that feels both intimate and self assured, reflecting the imperfect, messy, and real moments that define the NOYZ brand.
The partnership unfolds through a multi phase launch rooted in music, community, and real time discovery. Beginning in February, NOYZ and Langley teased the collaboration within the Be Her music video, building anticipation alongside the release of her new number one album Dandelion.
The Be Her Eau De Parfum will retail for $85 and will be available on NOYZ.com and nationwide exclusively at Ulta Beauty shortly.
