Kenra Professional announced its official retail launch on Sephora.com.
This partnership marks a major milestone in Kenra Professional’s ongoing retail expansion, bringing its award-winning, performance-driven products to one of the most influential prestige beauty platforms in the world.
Rooted in a shared vision of accessibility, education, and innovation, the partnership between Kenra Professional and Sephora was designed to connect professional-quality haircare with a highly engaged, beauty-savvy audience. For Kenra Professional, Sephora represents the ideal retail partner at this pivotal stage of growth.
“We couldn’t be more thrilled about this partnership with Sephora—a milestone that’s been on our vision board for years,” said Alex Lester, Vice President of Marketing at Kenra Professional. “Sephora has built an inspiring, inclusive community, and we’re proud to contribute to that mission. Expanding into Sephora gives us the opportunity to share our promise of great hair with an even broader audience, empowering more people to feel confident every day.”
The launch assortment on Sephora.com highlights Kenra Professional’s leadership in styling, featuring a curated selection of its top-performing heroes designed to meet a wide range of hair goals. Key offerings include the Volume Spray 25, Blow-Dry Spray, Texturizing Taffy, and a selection of core shampoos, conditioners, and leave-in treatments, providing a complete professional regimen for Sephora’s growing haircare audience. In total, Sephora.com will welcome 55 SKUs across Kenra® and Kenra Platinum®.
“Today’s consumers are more informed than ever and increasingly seek professional-grade solutions to elevate their at-home routines,” said Dana Ranniger, Vice President of Sales at Kenra Professional. “Kenra Professional has long been trusted by stylists for its quality and results, and we’re confident Sephora customers will quickly discover why these products have been a salon staple for decades.”
Strategically, Kenra Professional will look to leverage Sephora’s omnichannel ecosystem to scale awareness and drive conversion. By tapping into Sephora’s personalization capabilities, digital platforms innovation, and Beauty Insider loyalty program, the brand will deliver tailored recommendations and create a connected, seamless shopping journey across touchpoints.
“Sephora is thrilled to partner with Kenra Professional and introduce their line of high-performance haircare and styling products to our clients,” said Jennifer Lucchese, SVP Haircare Merchandising at Sephora. “We’re always looking for brands that meet our client’s unique beauty needs, and Kenra delivers on this with their longstanding commitment to offering professional-grade, accessible products for all hair types and desired results. We look forward to welcoming this highly anticipated brand as we continue to grow our haircare offerings with best-in-class innovations, further establishing Sephora as a go-to destination for professional styling brands”
Kenra Professional products will be available exclusively on Sephora.com starting December 9th.
*Kline 2024 Salon Hair Care Global Series, based on value sales of styling products in the US, published May, 2025.
