The Daytime Beauty Awards (DBAs) announce Revlon as the 2025 recipient of Brand of the Year. From its groundbreaking debut in 1932 to its enduring presence worldwide, Revlon has shaped the face of modern beauty for nearly a century.
Revlon’s President, North America, Dana Medema, will accept the award at the 7th annual Daytime Beauty Awards on Sunday, September 21, 2025 at Grand Venue in Los Angeles.
It all began with a single nail enamel—a product that revolutionized beauty with bold, unforgettable color. From the legendary Fire & Ice campaign of the 1950s to pioneering the use of supermodels like Cindy Crawford and Christy Turlington in global advertising, Revlon has consistently defined glamour for each new generation.
Innovation remains at the heart of the brand. Revlon’s ColorStay line set the standard for longwear makeup, while Super Lustrous lipstick became an icon of pigment perfection. Today, Revlon ColorSilk continues to hold its place as the #1 ammonia-free hair color in the U.S., with over 75 boxes sold every minute. The brand’s legacy of reinvention has earned accolades from Allure, People, Harper’s Bazaar, and Glamour, further cementing its leadership across categories.
In 2025, Revlon continues to celebrate individuality and empowerment with bold ambassadors including Keke Palmer, Ashley Graham and Madelyn Cline.
Past Brand of the Year honorees include Cindy Crawford for Meaningful Beauty, Byredo, and Gabrielle Union with Larry Sims for Flawless by Gabrielle Union.
Previously announced 2025 honorees:
- Outstanding Achievement in Medicine: Dr. Carl Truesdale
- Outstanding Achievement in Aesthetics: Dr. Jessica Wu
- Outstanding Achievement in Color & Styling: Robert Ramos
- Outstanding Achievement in Nail Artistry: Tom Bachik
- The Inventor’s Award: TheraFace Mask by Therabody
- The Breakthrough Award: Gloss Moderne
- The Sleeping Beauty Award: Sleep by PAX
- The Zen Award: Serrano Spa
Additional honorees and presenter lineup will be announced shortly. Past presenters have included Jennifer Lopez, Jay Leno, Kelly Rowland and Sia.
The Daytime Beauty Awards will benefit the Los Angeles Mounted Platoon (501c3), supporting the care, training, and wellbeing of these remarkable horses. Beyond their work in service, the horses bring comfort, mentorship, and joy to underserved youth, first responders, and communities across Los Angeles.
