World-renowned pastry artist and viral sensation Amaury Guichon, best known as “The Chocolate Guy,” has once again dazzled fans—this time at the FIFA Club World Cup 2025™ Final.
Guichon revealed his latest edible masterpiece at MetLife Stadium in New York, where football giants Chelsea and PSG battled it out in one of the sport’s most anticipated showdowns.
The larger-than-life sculpture was commissioned by BEYOND Hospitality as part of an exclusive collaboration to celebrate the final. Measuring over five feet long and crafted from nearly 90 pounds of chocolate, the showpiece was unveiled inside BEYOND’s Flagship Lounge, drawing gasps from guests and football fans alike.
“I am honoured to have been challenged by FIFA and Beyond Hospitality to create a custom chocolate showpiece to reveal specifically for the FIFA Club World Cup 2025 Final,” said Guichon. “Preparing for a sculpture of this calibre takes a lot of time and precision in order to create something truly memorable for such an amazing event.”
With intricate detail and the signature artistry that has earned him millions of online followers, Guichon’s creation became a centerpiece of celebration and craftsmanship, perfectly complementing the electrifying energy of the Club World Cup Final.
The initiative was brought to life by BEYOND Hospitality Group, a leader in premium event experiences. Founded in 2023, BEYOND specializes in full-spectrum hospitality services for global sporting events—from strategy and product development to marketing, sales, and premium lounge activations.
“We don’t just deliver hospitality; we redefine it,” says BEYOND, whose mission is to transform the traditional event experience through world-class partnerships and unforgettable moments like Guichon’s chocolate reveal.
For more details about Amaury Guichon’s FIFA showpiece or to request commentary or an interview, media inquiries can be directed to the BEYOND Hospitality press team.