For decades, Chuck Norris has been a fixture of action cinema, martial arts, and pop culture mythology. But these days, Norris is more than just the star of Walker, Texas Ranger or the man behind countless martial arts victories — he’s also a thriving entrepreneur with a growing portfolio of lifestyle and wellness brands.
His latest venture, Lone Wolf Ranch Pets, recently launched Power Foods Complete, a premium air-dried dog food made with ranch-raised beef, organ meats, and superfoods. The product emphasizes canine health, with benefits ranging from joint support to digestive wellness — a reflection of Chuck’s personal passion for clean nutrition and love for dogs.
The move into pet nutrition is just one example of how Norris, at 85, continues to channel his values into business. Co-founded with his wife Gena Norris, Lone Wolf Ranch Pets represents a natural extension of the couple’s Texas-based Lone Wolf Ranch, known for its commitment to animal welfare and sustainability. Power Foods Complete is sold directly to consumers online and spotlights a clean label — no grains, fillers, or artificial preservatives.
But this isn’t Norris’ first rodeo in the business world.
He’s also the force behind CForce Water, an artesian water brand sourced from an aquifer beneath his family’s ranch. CForce is packaged with eco-conscious materials and bears Chuck’s “Seal of Approval,” a signature emblem he now uses to signify products that meet his standards for health, sustainability, and performance.
In the wellness and supplement space, Norris co-founded Roundhouse Provisions, which offers nutritional supplements and emergency food kits. Marketed to support vitality, preparedness, and resilience, the brand appeals to health-conscious consumers and survival enthusiasts alike — an audience that aligns perfectly with the Norris ethos.
These ventures are united not just by Norris’ name, but by his guiding principles: strength, discipline, longevity, and care for others. Whether it’s helping dogs live better lives, providing clean water to communities, or supporting immune health through supplements, each product reflects a piece of the action legend’s off-screen mission.
Beyond business, Norris remains devoted to philanthropy. Through his nonprofit Kickstart Kids, he empowers at-risk youth through martial arts training and character education, reinforcing the same discipline that shaped his own life.
Chuck Norris may be an enduring symbol of toughness, but his business acumen and entrepreneurial drive prove that strength comes in many forms — especially when it’s used to build something lasting.
