Victoria Jackson was honored with Brand of the Year at the 10th Hollywood Beauty Awards, recognized for her trailblazing contributions to the beauty industry.
Presenting the honor was IT Cosmetics founder Jamie Kern Lima, who praised Victoria’s pioneering spirit and influence in shaping the beauty industry.
Former Brand of the Year honorees include Cindy Crawford for Meaningful Beauty®, Gabrielle Union and Larry Sims for FLAWLESS by Gabrielle Union and more.
The black-tie Hollywood Beauty Awards benefitted Helen Woodward Animal Center, honoring excellence in hair, makeup, photography, and styling across film, television, music, red carpet, and editorial platforms, along with special honorees.

A beauty industry visionary, Victoria redefined makeup in the 1980s with her pioneering “no makeup” makeup aesthetic—celebrating natural beauty with effortless, wearable cosmetics. As the founder of Victoria Jackson Cosmetics, she made history as the first cosmetics brand sold on television, achieving $1 million in sales in its first week. Her groundbreaking infomercials and QVC presence went on to generate over $1 billion, cementing her legacy as a trailblazer in beauty.
At the height of her success, Victoria shifted her focus from makeup to medicine. When her daughter was diagnosed with the rare autoimmune disorder Neuromyelitis Optica(NMO) at just 14 years old, she and her husband, Bill Guthy, established the Guthy-Jackson Charitable Foundation. Their dedication to research and innovation led to groundbreaking therapies that have transformed the landscape of NMO treatment.
Now, alongside award-winning beauty brand innovator Kim Wileman, she has revised her iconic vision with NO MAKEUP MAKEUP®.
NO MAKEUP MAKEUP® is a modern reinvention of Victoria Jackson’s iconic formula, offering a featherlight, shade-adaptive, and color-correcting finish that seamlessly blends with the skin. With a sheer, breathable texture, it neutralizes redness and imperfections while enhancing natural beauty. Featuring 13 FlexShade technology shades, it adapts to a full range of skin tones for a luminous, second-skin effect. Effortless to apply—no makeup artist skills required—it redefines foundation as your skin, but better.