Serena Williams Created WYN Beauty For The Active

You may have heard that Serena Williams just launched her own makeup line: WYN Beauty.

Developed in partnership with Good Glamm Group, they have created a vegan and cruelty-free makeup collection formulated for movement.  It includes products for the lips, eyes and face.

“I’m so excited to introduce WYN BEAUTY to the world,” Serena Williams said.

“To me, beauty has always been about self-expression and stepping into the best version of myself. Throughout my career, I was always searching for makeup that looked good after hours on the court, mixing products myself and creating my own formulas while traveling the world. As I evolved and remained active both on and off the court, I needed products I could apply at 7am before a full day of meetings, spending time with my kids, making time for the things I love and still look good at the end of the day. I needed makeup that could truly move with me. That’s the intention behind WYN BEAUTY – for people to live in it every single day of their lives and enhance the beauty they already have. We make products for life, not just a photo finish,” she added.

Throughout her tennis career, Williams was known to paint the court red — and pink, lavender, even leopard print. Her self-expression was often singled out on the court; from her beaded braids back in ’99, nails that grew bolder each season, a cat eye that became her signature look.

Serena Williams, Venus Williams

Serena has proven that beauty is active, and that its power is to make a statement without saying a word. This intention is at the core of their formulas, made with clean, high-performing ingredients that wear beautifully and keep skin improving for days.

WYN Beauty just launched at 685 Ulta Beauty stores and on the retailer’s website. Some of the products are already sold out.
Like her tennis game WYN BEAUTY is and will be a major success and this is just the beginning…

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