The 4th annual Daytime Beauty Awards, founded by CEO Michele Elyzabeth took place on Sunday, September 11 at the Taglyan Complex in Los Angeles. The award show recognizes science behind beauty and spotlights health and wellness professionals in the fields of medicine, health, fitness, aesthetics, skincare, color and styling, cannabis, beauty innovation and more.
Candy Spelling presented Outstanding Achievement in Color & Styling to Lorri Goddard. Spelling has known the celebrity colorist for over 15 years.
Over the past four decades, Lorri Goddard has become a pillar in the world of hair color. Getting her humble start working at her Aunt’s salon in Upland, California and learning from lines such as Redken, Lorri gained an appreciation for the scientific aspect of color. She earned her first big break as a colorist specialist for Jose Eber in the mid 1980’s. Influenced by the likes of Frida Aradottir, Cristophe and Sally Hershberger, she perfected her artistry as a colorist; using hair as her canvas.
Soon, her color was seen on TV and the silver screen; first with Rosanna Arquette in “Pulp Fiction” and soon-after on red carpets and magazine covers. Best known for her smudge, balayage and foilayage techniques, Lorri’s color has set trends worldwide, transforming Reese Witherspoon and Jennifer Lawrence from blonde to brunette and back, while turning Kim Kardashian from brunette to platinum blonde. Voted Best Hair Colorist by top publications including Vogue, Elle, InStyle and Allure, Lorri has created color looks for Chloe Grace Moretz, Lily-Rose Depp, Kirsten Dunst, Emmy Rossum, Selma Blair, Michelle Pfeiffer, Kate Capshaw and more.
A celebrated author with the “Hair Color Mix Book,” Lorri has served as an ambassador for brands from Avon to L’Oreal and Moroccan Oil. Today, she continues to revolutionize hair color at her environmentally sustainable studio, a part of the Green Circle Salon family. Living up to her titles, from the ‘Blonde Whisperer’ to the ‘Impressionist of Hair,’ Lorri Goddard is an artist in her own right.
Other presenters included: Kelly Rowland, Paula Abdul, Judy Greer, Tony Danza, Sarah Shahi, Matt Iseman, Chaz Dean, Aisha Hinds, Julie Ann Emery, Aida Rodriguez, Robert Sorce, Kevin Mendell, Dr. Tess Mauricio, Dr. Stafford Broumand and more.
For the first time, the DBAs brought beauty to the metaverse with NFT OASIS. Audiences around the globe live streamed the award ceremony in the metaverse.
The Daytime Beauty Awards benefits Helen Woodward Animal Center for their efforts 24/7, 365 days a year rescuing animals of all kinds from natural disasters, providing healthcare and forever homes.
Social Media: Instagram & TikTok: @HollywoodBeautyAwards, #DaytimeBeautyAwards