Amazon To Open Amazon Style Store At Americana This Year

Amazon is opening their first fashion storefront called Amazon Style. This is their first-ever physical fashion store where customers can find a selection of women’s and men’s apparel, shoes, and accessories through browsing and QR codes.

Customers can browse brands they know and love while also discovering new and emerging designers across hundreds of top brands throughout the store.

Using the Amazon Shopping app, customers can send items to a fitting room, where they can use a touchscreen to browse more options, rate items, and request more sizes or styles that are delivered directly to their room within minutes.

Customers can continue shopping from their fitting room without having to leave. Using the touchscreen, they can rate items to get new picks in real time and request more styles and sizes to be delivered to their fitting room closet in just minutes. This fast delivery is made possible by Amazon Style’s on-site operations, with advanced technologies and processes used in Amazon fulfillment centers.

Amazon claims it will be easier to shop because:

  • Discover in store, buy online. In addition to Amazon Style’s wide selection of items available for in-store purchase, customers can easily find and shop more styles online.
  • Keep shopping after you leave the store. Items scanned at Amazon Style are conveniently saved in the Amazon Shopping app, making it easy to revisit and purchase at a later time or easily find more items online from the new brands discovered in the store.
  • Shop millions of items online, try on in store. Customers can shop millions of apparel items on, request delivery to Amazon Style, and try on items in a fitting room. If an item isn’t perfect, customers can return it in store and we’ll take care of the rest.
  • Great prices. Amazon is known for great prices, and Amazon Style is no exception. In-store prices will be the same as on Plus, customers can view deals in store that match their preferences right in the Amazon Shopping app.

Opening later this year.

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