Willow Smith is the latest modern muse and face of Mugler's newest fragrance: Alien Goddess Eau de Parfum.
20 year-old Smith is a singer with neo-soul vibrations, actor, writer and producer.
"I am extremely proud to be the face of the new Mugler fragrance. To me, Alien Goddess is a manifesto. It urges us to be wholly ourselves, to brandish what makes us unique with pride. Beyond that, this new dazzling creation gives us the strength to find the best within ourselves, whoever we are, in order to accomplish extraordinary things with a positive impact on the world and those around us. It's a powerful message of kindness, hope and joy," said Willow Smith.
"What has impressed us when meeting Willow is her openness, determination, confidence and her desire to move the world. She is definitely a role model for the young generation and the perfect embodiment of what is Mugler today," said Sandrine Groslier, Global Brand President of Mugler Fashion and Fragrance.
MUGLER Fragrances NEW! Alien Goddess Eau de Parfum ($120 for 60 ml, $170 for 90 ml, $85 for 30 ml, $32 for 10 ml travel spray, and $150 for 100 ml eco-refill) will be available on August 15th at Muglerusa.com, Sephora.com, Ulta.com, and in-store at Sephora and ULTA.